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What is Facebook Ads and how does it work? ​

Facebook Ads is a feature that allows you to create, customize and track ads on Facebook and Instagram. With the tool, it is possible to make a series of customizations on the campaigns and, based on this information, Facebook Ads displays the ads in the users' feed.

Advertising Tools

Facebook

Facebook ads are paid advertisements that appear on the platform. They can be served in different formats, such as photos, videos, photo carousel or stories, and can be displayed in different parts of the platform, such as the news feed, the explore section or the stories.

Instagram

Ads on Instagram are a great way to promote products or services, increase the reach of a brand or influencer, and generate leads.

To create a Facebook Ads campaign, you will need to

Objectives

Decide what you want to achieve with your campaign, such as increasing brand awareness, generating leads, or driving sales.

Campain

Choose the budget, target audience, ad placements, and other campaign settings.

ADS

Design the visuals and write the copy for your ads. You can also choose the format, such as single image, carousel, or video.

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