If you have a business and want to increase your visibility, selling products or services on Google is an excellent option. Google is the most used search platform in the world, and selling on it can bring many benefits to your business. In this article, we’re going to highlight some of the benefits of selling on Google.
Reach a larger audience
Google is the world’s largest search engine, with millions of people performing searches every day. When selling on Google, you have the opportunity to reach a much larger audience than you could reach through advertising on other platforms.
Improves your visibility
By selling on Google, you can improve your business visibility. Google offers several features to help users find what they are looking for. If you have an eCommerce website, you can use Google Shopping to list your products directly on Google’s search results page.
Precise segmentation
One of the biggest advantages of selling on Google is the ability to precisely target your audience. With Google Ads Advanced Audience Targeting, you can target your ads based on user demographics, search behaviors and interests. This helps ensure that your ads are being shown to the right people at the right time.
Low cost
Selling on Google can be very affordable, even for smaller businesses. Google offers several types of advertising with cost-per-click (CPC), which means you only pay when a user clicks on your ad. This allows you to experiment with advertising on Google without spending a lot of money.
Increased traffic and conversions
Selling on Google can lead to a significant increase in traffic and conversions. Advertising on Google is highly targeted and relevant, which means that people who click on your ads have a high probability of converting into customers. Additionally, Google offers a variety of ad formats such as text ads, image ads and video ads, which means you can customize your ad campaigns to meet your specific needs.
Performance analysis
Google offers many tools to help you track the performance of your advertising campaigns. With Google Analytics, you can see how many people visited your website, how many conversions took place and how much money you spent on advertising. This allows you to fine-tune your advertising campaigns to maximize your return on investment.
Access to valuable customer data
When selling on Google, you have access to a lot of valuable data about your potential customers. Through Google Analytics, you can see where your customers are coming from, what keywords they used to find your site, and how much time they spent browsing your pages. This can help you make more informed decisions about how to target your ads and improve
